TeklabThe first email is ready in their customer system.
Up to the email, ready to go
Teklab has been developing and building products for other companies since 1994. For their sales team, we built a system that looks for companies that fit, finds the right person there and drafts a first email plus a follow-up. Everything goes into the customer system they were already using.
- Client
- Teklab
- Industry
- Product development and production
- Built
- A system that finds new customers
- Ends up in
- HubSpot, their own customer system
- Our service
- Reaching new customers
From searching to drafting
Five steps. What comes out lands where the sales rep already works.
Finding and reading
The system looks for Dutch companies that fit Teklab and reads their website: the homepage plus a few more pages.
Already in the system?
It checks Teklab's customer system to see whether the company is already in there. Existing customers are dropped. So is anyone who has unsubscribed or has been contacted before.
Does it fit, and who's in charge?
AI judges whether the company fits and picks the person in charge. It also checks that the email address really belongs to that person.
Two emails
AI writes a first email, without links, and one follow-up. That's it: there's no second follow-up.
Ready in the customer system
Company, contact person and emails go into the customer system, ready to be sent from their own mailbox. If someone replies or books a meeting, the follow-up stops.
Still done byTeklab itself
The system searches and writes. The contact stays with the sales rep.
Built with
You don't need to know them. For those who want to know: this is what's under the hood.
Jesse built this
Jesse Scherpen built the system and adjusts it when the target group changes.
