At SharpClicks, Jesse has let systems take over as much of his own work as possible: the email, the conversations, the quotes, the articles and the videos. Here it all is in one place, along with what he still does himself.
Eight parts. For each one: what it does, and where possible, a number.
When an email comes in, the system looks up the sender and attaches the email to the right client and the right project. If the client isn't in there yet, it gets created. First, an AI model of our own checks whether the email contains anything that shouldn't get out, like a password. If so, it stops and Jesse gets an alert.
Jesse records his conversations. The system recognizes by itself which client it's about, writes a summary and pulls out the tasks: for Jesse and for the client. If something keeps coming up, the task moves up the list.

Every client has a button: generate quote. The system takes the latest conversations and emails with that client and writes a quote in our own template. It stays a draft: Jesse reads it through and sets the price. He built the customer system itself with AI too.

The articles in our knowledge base come from the same system we deliver to clients. It picks a topic, checks what's already been written about it, writes the article and puts it on the site.
We find our own clients with a system too. It looks for companies, reads their website and drafts a short, personal email. Jesse does the sending himself: nothing ever goes out the door on its own.
Jesse films his phone calls. An AI watches the footage, picks the moments and turns them into short videos in our brand style, with subtitles. A script posts them to Instagram, TikTok and YouTube. Jesse does Snapchat by hand.
Jesse calls businesses whose website has something wrong with it. By then, the design for a new site is already done, made in Figma. If the business owner wants to see it, Jesse comes by.

In October 2025 we ran a test. A system came up with short videos, had AI make them and posted them itself, on three new accounts with no followers. It's no longer running.
Not everything runs on its own, and that's the point. The system does the work that's the same every time. The rest stays with Jesse.
These videos were edited and posted as described above. They're on Jesse's Instagram account.
1:46Cold call 1. Appointment booked within two minutes.
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0:39Cold call 6. No interest after 25 seconds.
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0:40Cold calls 8 to 12. He hung up in the middle of my sentence.
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1:57Cold call 13. He interrupts my pitch.
Watch on InstagramYou don't need to know them. For those who want to know: this is what's under the hood.

Jesse Scherpen built this for his own business. He builds the same for yours.