
Reward is an online marketing agency in Noordwijk, the Netherlands. We work together with them: for their clients, we build the system that finds new customers. Every client gets their own version, with their own target group and their own tone.
The setup is always the same. The target group, the tone and where the results end up differ per client.
Every client of the agency gets their own version, with their own search terms, their own region and their own requirements.
Every day, the system looks for companies, reads their website and has AI judge whether they fit. For a company that fits, it finds the right person.
AI writes the email in that client's tone. The client adjusts that tone themselves, with a form in the agency's branding.
The results land where the client already works. For one, that's a spreadsheet. For another, it's their own customer system, as a new company with a note attached.
The client approves the email with a checkmark or a status. Only then does it go out. Without approval, the system sends nothing.
The system searches and writes. A person decides if an email goes out.
You don't need to know them. For those who want to know: this is what's under the hood.

Jesse Scherpen sets up a version for each client and keeps an eye on it.