

RS Contracting is a machine builder from Coevorden, the Netherlands. They make machines that mix powders and liquids, for the food, chemical and pharmaceutical industries. We built their site. Since then, more kept getting added: the articles, the configurator, the LinkedIn posts and the ads.
Built in WordPress, in four languages. Visitors find the machines there, the knowledge base and a configurator: answer a few questions, and AI recommends a machine.
Sites we build



Four steps. The last one is what it's all about: review once, four languages online.
A list holds the topics people search for. On a fixed day, the system takes the next one and reads the top-ranking pages about it.
AI writes the article in RS Contracting's tone. At the bottom, three machines that fit the topic are added.
Someone at RS Contracting gets an email, reads the article and clicks publish or reject. Without a click, nothing goes online.

Once the Dutch article is online, the system makes the English, German and French versions. That's how all eighteen articles are on the site in four languages.
After the site, more kept getting added. Not everything is a system: some of it is just plain work.
You don't need to know them. For those who want to know: this is what's under the hood.

Jesse Scherpen built the site and everything that came after.