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Two people looking at the Studio Jouw style guide together

Studio JouwA new site and a style quiz that sells itself.

From free to paid

€29.95 per style quiz, paid up frontVisitors answer the questions and pay. The advice writes itself. All Maurice has to do is print and pack.Work that does itself

Maurice of Studio Jouw gives interior design advice. He paid €200 a month for a site that brought in nothing, and put together every piece of style advice by hand. We built two things: a new site and a style quiz you pay for.

Client
Studio Jouw
Industry
Interior design advice
Built
A new site and the style quiz
Our services
WebsitesAI automation
The site
Oh My Site, commissioned by us
When
Spring 2026

How it was

Maurice wanted to get rid of his expensive site and do less by hand. He already had ideas of his own. We talked a lot, and this is what came out of it: a new site, with a style quiz you pay for.

0/3

First, a new site

Jordy de Wolde of Oh My Site designed and built the site, commissioned by us. The homepage explains how it works. The style quiz has its own page. There's a blog, and answers to the questions customers keep asking.

Sites we build
The Studio Jouw homepage: interior advice you can hold in your hands
The "How exactly does it work" section on the Studio Jouw site
How it worksThe homepage explains it in three steps
The style quiz page on the Studio Jouw site
The style quizOn its own page, at the heart of the site
The "Questions and answers" section on the Studio Jouw site
Questions and answersWhat customers keep asking is already there

Then the style quiz

We started with what was already there: where did the old setup get stuck? Then we rebuilt everything. This is how it runs now.

Three free questions

The visitor starts with three short questions about their taste. That costs nothing. Right after, they get a preview: a short text about their style, written by AI based on their answers.

An invisible field in the form keeps bots out.
The first question of the style quiz: how do you usually make decisions when it comes to your surroundings?

Checkout

Anyone who wants the full style quiz pays €29.95. The system creates a payment link for each customer and checks by itself whether the money has come in. Nobody sends an invoice or chases a payment anymore.

Duplicate sign-ups are filtered out.

Twenty more questions

After paying comes the second, deeper questionnaire. Twenty questions instead of three. That's where the real advice comes from.

Stopped halfway? You can pick up later where you left off.

The style guide

The advice is made in three steps. The first describes the mood and the concept. The second gives color advice, with RAL codes. The third picks materials and textures. Everything ends up in one document.

The color chart works out by itself whether text on a color stays readable.
Someone holding Studio Jouw cards

In the mail

Maurice gets a message that a style guide is ready. He prints the PDF, adds the samples and sends out the style box himself.

Maurice still does the packing himself. Whether that can run on its own too, we'll look at later.
A hand placing samples in the Studio Jouw style box

What it delivers

0

invoices and payment links sent by hand

Revenue from visitors he already had

The questionnaire was free. The style quiz costs €29.95.

A hand holding a Studio Jouw card above the box
3

steps make the advice: mood, color and material

The advice writes itself

Maurice put each piece of advice together by hand. Now the PDF is ready.

A site that pays off

The old one cost €200 a month. The new one sells the style quiz.

★★★★★

"Thanks to SharpClicks, the back end of my website finally works the way I had in mind (and better!)."

Maurice Van OverveldGoogle, 8 months ago (translated from Dutch)Read the full review
See the
service
★★★★★

After a frustrating experience with my previous website builder, who unfortunately couldn't deliver the automation I had specifically asked for, I ended up at SharpClicks. And what a difference! From the very first conversation I felt: here is someone who doesn't just listen, but really thinks along with me, and even thinks further ahead than I had myself. No vague promises, but concrete solutions, smart integrations and a clear plan for scalable growth. Thanks to SharpClicks, the back end of my website finally works the way I had in mind (and better!). Everything checks out: from technical automation to strategic choices that help me move forward as a business owner. Every meeting brings new insights, and that builds trust. If you're looking for someone who combines technology and strategy effortlessly and always goes that extra mile, SharpClicks is the partner you need.

Maurice Van OverveldGoogle, 8 months ago (translated from Dutch)

Built with

You don't need to know them. For those who want to know: this is what's under the hood.

WordPressThe site itself
n8nMakes all the steps follow each other
Google GeminiWrites the advice
MollieHandles the payments
Google DocsThe layout of the style guide
Google DriveWhere the PDF is waiting
Google SheetsThe overview of all sign-ups
VercelWhere the style quiz runs

This replaced the old setup in Make.

Jesse Scherpen at a table
Jordy de Wolde at a table

Jesse and Jordy built this

Jesse Scherpen built the style quiz. Jordy de Wolde of Oh My Site made the site, commissioned by us.

Who you'll be talking to

More work that's already running

All cases
A laptop showing SharpClicks' own system on screen

Eight things that run on their own here

SharpClicks itself. From the email that comes in to the video that goes online.

8
parts of our own work
See the case
A laptop showing the blog workflow on screen

51 articles a month

A content agency. Half an hour of editing per article is gone. The editors only review now.

51
articles a month, for four clients
See the case
Someone drawing the steps of an automation on paper

After the call, the quote is ready

Webstijn. Stijn clicks yes and the quote is ready, in his own branding.

30 min
per quote, instead of three to four hours
See the case