
CCD is a courier service from Coevorden, the Netherlands: express transport, driver services and contract transport. De Toekomst is a cleaning company: from regular cleaning to window washing. Both have a new website. We make sure a new article goes up every two weeks, without anyone there having to write.
It works the same for both. Only the tone, the topics and the photos differ.
Each company has its own list of topics, chosen based on what people search for.
On Monday morning the system takes the next topic. It reads the three top search results on it and then writes the article, in the company's tone.
The article gets a block with the company's services that fit the topic.

The company gets an email. Someone reads the article, fixes anything that's off and picks one of the company's own photos.
After the click on publish, the article is on the site.

The system writes. A person decides what goes online.
You don't need to know them. For those who want to know: this is what's under the hood.


Jordy de Wolde of Oh My Site built the two sites. Jesse Scherpen built the system that writes the articles.