

Opleidingscentrum DIBO in Emmen has been helping people onto the road safely for more than 65 years: from car driving lessons to trucks and buses, with its own practice grounds and skid pad. The site mostly had scattered news posts. We set things up so their articles write themselves.
Five steps. After the first two, DIBO only has to review.
We looked into what people search for and picked 48 topics. DIBO came up with ideas too, and crossed out what didn't fit.
The system writes in DIBO's tone, with strict rules. It never mentions a price, never a number of lessons and never a pass rate.
Every article has a block with three courses that fit the topic. The system picks them itself, from DIBO's 117 pages.
Someone at DIBO gets an email, reads the article and fixes anything that's off. Then they pick a photo from DIBO's own photos. Without a photo, the article can't go online.
After the click on publish, the article is on the site. The first one went online on September 11, 2026, about getting a motorcycle license.

The system writes. A person decides what goes online.
You don't need to know them. For those who want to know: this is what's under the hood.

Jesse Scherpen did the research into the topics and built the system.