A content agency51 articles a month, without freelance writers.
We took over the writing
An agency that makes blogs for its clients wanted to stop paying expensive freelance writers. On top of that, every client asked for a different tone. We built each site its own writer: 51 articles a month in total. We don't name the agency.
- Client
- A content agency
- Built
- Each site its own writer
- Volume
- 51 articles a month
- Deal
- 20% discount for agencies
- Our service
- Articles
How it was
The agency made 80 to 90 blogs a month, all by hand. Of those, 51 came to us.
How it worked
Four steps. The agency stayed in charge: it chose the topics and put the articles online itself.
Each site its own writer
Each client site got its own version of the system, with its own tone. That way an article for one client doesn't sound like one for another.
The agency picks the topics
For each client, the agency put the keywords and topics in a list. The split across the four sites was fixed.
Read first, then write
The system read what the top search results said about the topic. Then it wrote an article of about a thousand words, with subheadings, links to that client's pages and the text for Google.
Reviewing and posting
The article went to the agency as a document. The agency did the final check and put it online itself.
Built with
You don't need to know them. For those who want to know: this is what's under the hood.
Jesse built this
Jesse Scherpen built each site its own writer.
