
Alles over marktonderzoek is a Dutch knowledge site about market research: types of research, methods and agencies. If you're looking for an agency, you can request quotes there. But no new articles were being added: there was no time to write. We set things up so the articles write themselves.
Four steps. The editors don't have to write, only to judge.
The system writes an article and picks the category itself, from the site's fixed categories.

Someone on the editorial team gets an email, reads the article in the portal and approves or rejects it.

If it's rejected with a comment, AI changes only that part and the article comes back for review.
After the click, the article is on the site. The latest one went online on May 19, 2026.

The system writes. A person decides what goes online.
You don't need to know them. For those who want to know: this is what's under the hood.

Jesse Scherpen built the system and the portal where the editors review.