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The news page on their site, with the latest articles

Smart devicesFrom 15 to 1,435 visitors a month from Google.

Found for what people ask

12,073 visits from Google in sixteen monthsIn August 2025, 15 visitors came from Google. A year later, it was 1,435 in one month. Almost all of them land on an article.A new article online every week

This company advises on, sells and installs smart home devices: lighting, security and energy. Their site has a news section. We make sure a few new articles go up there every week, about new products and about the questions people ask Google. Since September 2025, the number of visitors from Google has been climbing.

What they do
Smart devices: advice, sales and installation
Built
Articles that write themselves
Since
Summer 2025
Articles
327, as of October 11, 2026
Our service
Articles

More and more visitors from Google

8 July 2025 1,171 visits from Google a month September 2026

The best month was August 2026, with 1,435 visits. Of all visits, 98.7% land on an article. Source: Google Search Console, June 7, 2025 to October 6, 2026.

How articles go live

Five steps, six days a week. Nobody has to write anything, just say yes or no.

Following the news

The system follows the news about smart devices. Monday through Saturday at 11:00 AM, it takes the latest news item and reads the whole page.

Writing its own article

AI writes its own article about it, for their readers: what's new, and which one fits your situation.

An article on their site, about a Philips Hue light strip

Approval by email

The article goes out by email for approval. Approved? Then it moves on. A comment added? Then the system writes it again.

Ready for Google

The system writes the title and the description that Google shows. AI makes the cover image, with a description to go with it.

Online

The article is on the site, under the right topic. There are 327 now.

The latest articles on their site

327 articles, in five topics

The articles are in the site's news section: smart home, energy, lighting and ambiance, security and access, garden and robots. The most-read article is about a Philips Hue light strip and drew 1,350 visitors from Google.

A new article online every week
The news section on their website
The article about the Philips Hue Flux lightstrip on their site
An articleThe most read: 1,350 visitors from Google
The latest articles on their site
The latestA few new articles every week
The homepage of their site
The siteAdvice, sales and installation

The results

522,429

times shown in Google, in sixteen months

On the first page

On average, the site ranks 8th in the search results.

98.7%

of visitors from Google land on an article

140

articles are in the top ten results on average

One article, 1,350 visitors

The most-read article is about a Philips Hue light strip.

Abroad too

822 of the visitors came from Belgium.

See the
service

Still done bya person

The system writes. A person decides what goes online.

0/2

Built with

You don't need to know them. For those who want to know: this is what's under the hood.

n8nMakes the steps follow each other
A news feedWhere the latest news item comes from
OpenAIWrites the article and makes the cover image
GmailThe approval email
WordPressTheir own site
Jesse Scherpen at a table

Jesse built this

Jesse Scherpen built the system that writes the articles and gets them ready.

Who you'll be talking to

More work that's already running

All cases