
This company advises on, sells and installs smart home devices: lighting, security and energy. Their site has a news section. We make sure a few new articles go up there every week, about new products and about the questions people ask Google. Since September 2025, the number of visitors from Google has been climbing.
The best month was August 2026, with 1,435 visits. Of all visits, 98.7% land on an article. Source: Google Search Console, June 7, 2025 to October 6, 2026.
Five steps, six days a week. Nobody has to write anything, just say yes or no.
The system follows the news about smart devices. Monday through Saturday at 11:00 AM, it takes the latest news item and reads the whole page.
AI writes its own article about it, for their readers: what's new, and which one fits your situation.

The article goes out by email for approval. Approved? Then it moves on. A comment added? Then the system writes it again.
The system writes the title and the description that Google shows. AI makes the cover image, with a description to go with it.
The article is on the site, under the right topic. There are 327 now.

The articles are in the site's news section: smart home, energy, lighting and ambiance, security and access, garden and robots. The most-read article is about a Philips Hue light strip and drew 1,350 visitors from Google.
A new article online every week



times shown in Google, in sixteen months
On average, the site ranks 8th in the search results.
of visitors from Google land on an article
articles are in the top ten results on average
The most-read article is about a Philips Hue light strip.
822 of the visitors came from Belgium.
The system writes. A person decides what goes online.
You don't need to know them. For those who want to know: this is what's under the hood.

Jesse Scherpen built the system that writes the articles and gets them ready.